Swing Into Consumer Research

Market research is an essential piece of any successful business. Whether it is about taking up/deploy new marketing strategy or evaluate current business. At SWING, we have expertise to apply marketing and research lens to the marketing problem, which makes the output actionable. Keeping consumers at heart and with strong experience in consumer research, SWING provides sharp and actionable consumer insights which can be implemented in building marketing strategy.

SWING’s consultation services are provided in below areas:

Media Covered –

Understand background and issues to identify product/market problem
Determine project scope – objective and action standard
Assist in determining the optimal research design
Questionnaire designing
Scrutinizing survey sampling methodology and data collection process
Data analysis, visualisation and reporting

Studies Covered Under Research Services

Strategic Understanding

Understanding consumers and market landscape before entering the market. Studies include habits & usage, need-gaps, market drivers and trends.

Communication Testing

Evaluate each piece of communication with advertising copy testing to help in developing successful communication.

Developmental Studies

Build strong concepts, products, pack designs with SWING research consultation. We can help you to optimise mixes with best quality diagnostics prior to the market launch.

In-Market Insights

SWING can provide actionable insights by analysing panel data by continously monitoring brand performance, brand health and predicting market competiton and trends.

Get end-to-end media and research solutions under one roof

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